In this episode I joined on as a special guest.

We discuss Gary Vee, Dennis Crowley, Yahoo & Foursquare, ipad,  Marvell, Youtube SEO

Hosts: Ramon B. Nuez Jr. – http://www.ramonbnuezjr.com
Zevmo:   http://zevmo.com
Guest:
Ruben Quinones – http://www.rubenquinones.com

Pajama Cast #4

There it was on my monthly utility bill, “We are now on facebook!”.   I can now join Con Edison on Facebook.   Not sure how long they have been advertising it on their envelopes which are sent out monthly to their customers, but I first noticed it last month.  And if you did notice it, perhaps you may have had some of the same thoughts as I did.  Why check them out?  Why are they are on Facebook?  Its a utility company after all.  Or perhaps, you simply would have told yourself, No way am I joining them on facebook!

By the way, this is not to single out Con Edision, as they are plenty of other brands leveraging their offline marketing efforts to advertise to connect with them, and or make their consumers aware that they are now on Facebook, however, very few provide anything more than that simple phrase “We are now on Facebook” or “Become a Fan”.  Some brands don’t really need to do more than that to get fans, however, I would think that Con Ed, off the record, would admit that they are not exactly the sexiest brand out there.  So what to do?  Perhaps a call to action?  After all what will compel me to check out Con Edison on Facebook?  I share a few ideas in the video, but there are plenty more.  What are some of your thoughts?

Just in time for your holiday shopping!   Just go to our fan page @ www.facebook.com/pathinteractive, click on “Become a Fan” on the top, then click on the tab named “Sweepstakes”.  Supply the requested information, and you are then entered for a chance to win a $200 gift certificate to Loehmann’s.   All you have to do is become a fan and enter the contest!   The promotion will will end on December 15th, 2009.  We will randomly pick  from those fans who have entered the promotion and will announce the winner shortly thereafter, just in time for the holiday rush!

And make sure you share with your friends!

Just in time for your holiday shopping!   Just go to our fan page @ www.facebook.com/pathinteractive, click on “Become a Fan” on the top, then click on the tab named “Sweepstakes”.  Supply the requested information, and you are then entered for a chance to win a $200 gift certificate to Loehmann’s.   All you have to do is become a fan and enter the contest!   The promotion will will end on December 15th, 2009.  We will randomly pick  from those fans who have entered the promotion and will announce the winner shortly thereafter, just in time for the holiday rush!

And make sure you share with your friends!

Finally got around to getting the new Path Interactive facebook page up.  I launched it last Monday and added some applications like RSS Social, but used RSS Graffiti for the wall since RSS Social refreshes a lot slower.  As discussed with the team, we wanted to feature some of our client’s pages on our profile, so I installed the favorite pages application.  Since you now need 25 fans to get a vanity url (www.facebook.com/yourcompanyname), we did a soft launch to week prior.

In one week, we are close to 200 fans, which is around the number we projected.  We plan to use our page to showcase our blog, provide event information such as our seminars and linkedin clinics which are hosted in our offices, and we plan to have some giveaways to our facebook fans.

So come join us @ www.facebook.com/pathinteractive!