Foursquare: Is it just Hype? Or is there something more?

Pajamacast #2 Foursquare is proving to be more popular and growing bigger by the day.  It has reached  a considerable size: over half a million users, mentioning about over 1.5 million venues, 16 million checkins and all of this data would have changed by the time I hit publish.  Only thing is, it...

Facebook Updates: A New Face for Facebook?

The activity levels at facebook are feverish. Facebook has been trying to experiment with a lot of hope page designs and has finally announced on the Facebook blog that it has taken to this particular set-up which is rather intuitive and simple to use. Read Full...

Facebook Can Be Aggressive: How Does It Help Businesses?

I know that I spend a lot of time talking about social media and about the impact it can make for businesses. Facebook, though, has been a big question mark for many business focused users. There is no question that individuals love to spend time on facebook and the statistics give that away immediately....

Brand Management: 4 Ways to Boost Your Brand Image

When people trust your brand, you do better business — especially when you are providing a service, because your services are personal, unique and very critical for your clients.  So, how do you build that brand?  How would you go about getting your customers to start talking about you?  How do...

Enter my Company’s fan page and win a $200 Gift Certificate!

Just in time for your holiday shopping!   Just go to our fan page @ www.facebook.com/pathinteractive, click on “Become a Fan” on the top, then click on the tab named “Sweepstakes”.  Supply the requested information, and you are then entered for a chance to win a $200 gift certificate to...