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	<title>Blog by Ruben Quinones &#187; Con Edison</title>
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	<link>http://rubenquinones.com</link>
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		<title>New Media Brief Podcast: Episode 9</title>
		<link>http://rubenquinones.com/2010/04/23/new-media-brief-podcast-episode-9/</link>
		<comments>http://rubenquinones.com/2010/04/23/new-media-brief-podcast-episode-9/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 22:16:23 +0000</pubDate>
		<dc:creator>Ruben Quinones</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Con Edison]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[huffington post]]></category>
		<category><![CDATA[marvell]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[New Media Brief Podcast]]></category>
		<category><![CDATA[Ramon Nuez]]></category>
		<category><![CDATA[Robert Holmes]]></category>
		<category><![CDATA[ruben quinones]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Youtube SEO]]></category>

		<guid isPermaLink="false">http://rubenquinones.com/?p=1433</guid>
		<description><![CDATA[<a href="http://rubenquinones.com/2010/04/23/new-media-brief-podcast-episode-9/"><img align="left" hspace="5" width="150" height="150" src="http://rubenquinones.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>In this episode I joined on as a special guest. We discuss Gary Vee, Dennis Crowley, Yahoo &#38; Foursquare, ipad,  Marvell, Youtube SEO Hosts: Ramon B. Nuez Jr. – http://www.ramonbnuezjr.com Zevmo:   http://zevmo.com Guest: Ruben Quinones – http://www.rubenquinones.com]]></description>
			<content:encoded><![CDATA[<div class="tweetthis" style="text-align:right;"><p> <a class="tt" href="http://twitter.com/share?url=http://rubenquinones.com/2010/04/23/new-media-brief-podcast-episode-9/&text=New+Media+Brief+Podcast%3A+Episode+9&via=rubenq" title="Post to Twitter"><img class="nothumb" src="http://rubenquinones.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-big3.png" alt="Post to Twitter" /></a></p></div><!-- Start Shareaholic LikeButtonSetTop --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F23%2Fnew-media-brief-podcast-episode-9%2F' data-shr_title='New+Media+Brief+Podcast%3A+Episode+9'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F23%2Fnew-media-brief-podcast-episode-9%2F'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F23%2Fnew-media-brief-podcast-episode-9%2F' data-shr_title='New+Media+Brief+Podcast%3A+Episode+9'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop --><p>In this episode I joined on as a special guest.</p>
<p>We discuss Gary Vee, Dennis Crowley, Yahoo &amp; Foursquare, ipad,  Marvell, Youtube SEO</p>
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<p>Hosts: Ramon B. Nuez Jr. –<a href="http://www.dadsontech.com/"> </a><a href="http://www.ramonbnuezjr.com/" target="_blank">http://www.ramonbnuezjr.com</a><br />
Zevmo:  <a href="http://zevmo.com/" target="_blank"> http://zevmo.com</a><br />
Guest:<br />
Ruben Quinones – <a href="http://www.rubenquinones.com/">http://www.rubenquinones.com</a></p>
<div class="shr-publisher-1433"></div><!-- Start Shareaholic LikeButtonSetBottom --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F23%2Fnew-media-brief-podcast-episode-9%2F' data-shr_title='New+Media+Brief+Podcast%3A+Episode+9'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F23%2Fnew-media-brief-podcast-episode-9%2F'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F23%2Fnew-media-brief-podcast-episode-9%2F' data-shr_title='New+Media+Brief+Podcast%3A+Episode+9'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom -->]]></content:encoded>
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		<item>
		<title>My Response to Con Edison&#8217;s Response: Why Join Facebook page for Con Edison?</title>
		<link>http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison/</link>
		<comments>http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 21:38:35 +0000</pubDate>
		<dc:creator>Ruben Quinones</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videocasts]]></category>
		<category><![CDATA[Con Edison]]></category>
		<category><![CDATA[Go Green]]></category>
		<category><![CDATA[Pajama Cast]]></category>
		<category><![CDATA[pajamacast]]></category>
		<category><![CDATA[ruben quinones]]></category>

		<guid isPermaLink="false">http://rubenquinones.com/?p=1348</guid>
		<description><![CDATA[<a href="http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison/"><img align="left" hspace="5" width="150" height="150" src="http://rubenquinones.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>For those of you who tuned in and saw Pajama Cast # 4, will recall that I spoke to how I did not feel compelled to check out Con Edison on Facebook.  I learned of their presence on facebook through their branding on their monthly bills.  Since putting out the video, I did go check [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetthis" style="text-align:right;"><p> <a class="tt" href="http://twitter.com/share?url=http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison/&text=My+Response+to+Con+Edison%E2%80%99s+Response%3A+Why+Join+Facebook+page+for+Con+Edison%3F&via=rubenq" title="Post to Twitter"><img class="nothumb" src="http://rubenquinones.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-big3.png" alt="Post to Twitter" /></a></p></div><!-- Start Shareaholic LikeButtonSetTop --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison%2F' data-shr_title='My+Response+to+Con+Edison%27s+Response%3A+Why+Join+Facebook+page+for+Con+Edison%3F'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison%2F'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison%2F' data-shr_title='My+Response+to+Con+Edison%27s+Response%3A+Why+Join+Facebook+page+for+Con+Edison%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop --><p>For those of you who tuned in and saw <a href="http://rubenquinones.com/2010/03/31/joi/" target="_blank">Pajama Cast # 4</a>, will recall that I spoke to how I did not feel compelled to check out Con Edison on Facebook.  I learned of their presence on facebook through their branding on their monthly bills.  Since putting out the video, I did go check out their facebook fan page.  Additionally they responded with their own video, you can <a href="http://rubenquinones.com/2010/04/02/con-ed-response-why-were-on-facebook-for-ruben-quinones/" target="_blank">watch here</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=10663632&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=10663632&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Their fan page is in fact engaging, value added, and well put together along with additional social media channels on twitter and youtube.  I figured that there were going to be several outcomes that would result from my initial video and blog post, I share them in my video and discuss how this response is an example for other brands navigating the social media landscape.</p>
<p>One recommendation?  An Intro tab, using an <a href="http://www.facebook.com/#!/apps/application.php?id=4949752878&amp;ref=search&amp;sid=1073468758.3758968852..1">FBML application</a> (facebook&#8217;s version of HTML), perhaps called &#8220;Welcome&#8221; or &#8220;About Power on Green&#8221;.   They can also edit the landing page for all users who go to the fan page for the first time to land on this new tab.  This will help new users who go on this page for the first time and have no direction as to what this campaign is about.</p>
<p>Good job Con Ed!</p>
<p><strong>Become a fan of <a href="http://www.facebook.com/powerofgreen" target="_blank">Power on green</a></strong></p>
<p>You can also follow them on twitter &#8211; <a href="http://twitter.com/ConEdLiz" target="_blank">@ConEdLiz </a>or <a href="http://twitter.com/ConEdSara">@ConEdSara</a></p>
<div class="shr-publisher-1348"></div><!-- Start Shareaholic LikeButtonSetBottom --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison%2F' data-shr_title='My+Response+to+Con+Edison%27s+Response%3A+Why+Join+Facebook+page+for+Con+Edison%3F'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison%2F'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison%2F' data-shr_title='My+Response+to+Con+Edison%27s+Response%3A+Why+Join+Facebook+page+for+Con+Edison%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom -->]]></content:encoded>
			<wfw:commentRss>http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>My Response to Con Edison&#039;s Response: Why Join Facebook page for Con Edison?</title>
		<link>http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison-2/</link>
		<comments>http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison-2/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 21:38:35 +0000</pubDate>
		<dc:creator>Ruben Quinones</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videocasts]]></category>
		<category><![CDATA[Con Edison]]></category>
		<category><![CDATA[Go Green]]></category>
		<category><![CDATA[Pajama Cast]]></category>
		<category><![CDATA[pajamacast]]></category>
		<category><![CDATA[ruben quinones]]></category>

		<guid isPermaLink="false">http://rubenquinones.com/?p=1348</guid>
		<description><![CDATA[<a href="http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison-2/"><img align="left" hspace="5" width="150" height="150" src="http://rubenquinones.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>For those of you who tuned in and saw Pajama Cast # 4, will recall that I spoke to how I did not feel compelled to check out Con Edison on Facebook.  I learned of their presence on facebook through their branding on their monthly bills.  Since putting out the video, I did go check [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetthis" style="text-align:right;"><p> <a class="tt" href="http://twitter.com/share?url=http://rubenquinones.com/2010/04/07/my-response-to-con-edisons-response-why-join-facebook-page-for-con-edison-2/&text=My+Response+to+Con+Edison%27s+Response%3A+Why+Join+Facebook+page+for+Con+Edison%3F&via=rubenq" title="Post to Twitter"><img class="nothumb" src="http://rubenquinones.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-big3.png" alt="Post to Twitter" /></a></p></div><!-- Start Shareaholic LikeButtonSetTop --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison-2%2F' data-shr_title='My+Response+to+Con+Edison%26%23039%3Bs+Response%3A+Why+Join+Facebook+page+for+Con+Edison%3F'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison-2%2F'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http%3A%2F%2Frubenquinones.com%2F2010%2F04%2F07%2Fmy-response-to-con-edisons-response-why-join-facebook-page-for-con-edison-2%2F' data-shr_title='My+Response+to+Con+Edison%26%23039%3Bs+Response%3A+Why+Join+Facebook+page+for+Con+Edison%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop --><p>For those of you who tuned in and saw <a href="http://rubenquinones.com/2010/03/31/joi/" target="_blank">Pajama Cast # 4</a>, will recall that I spoke to how I did not feel compelled to check out Con Edison on Facebook.  I learned of their presence on facebook through their branding on their monthly bills.  Since putting out the video, I did go check out their facebook fan page.  Additionally they responded with their own video, you can <a href="http://rubenquinones.com/2010/04/02/con-ed-response-why-were-on-facebook-for-ruben-quinones/" target="_blank">watch here</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=10663632&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=10663632&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Their fan page is in fact engaging, value added, and well put together along with additional social media channels on twitter and youtube.  I figured that there were going to be several outcomes that would result from my initial video and blog post, I share them in my video and discuss how this response is an example for other brands navigating the social media landscape.</p>
<p>One recommendation?  An Intro tab, using an <a href="http://www.facebook.com/#!/apps/application.php?id=4949752878&amp;ref=search&amp;sid=1073468758.3758968852..1">FBML application</a> (facebook&#8217;s version of HTML), perhaps called &#8220;Welcome&#8221; or &#8220;About Power on Green&#8221;.   They can also edit the landing page for all users who go to the fan page for the first time to land on this new tab.  This will help new users who go on this page for the first time and have no direction as to what this campaign is about.</p>
<p>Good job Con Ed!</p>
<p><strong>Become a fan of <a href="http://www.facebook.com/powerofgreen" target="_blank">Power on green</a></strong></p>
<p>You can also follow them on twitter &#8211; <a href="http://twitter.com/ConEdLiz" target="_blank">@ConEdLiz </a>or <a href="http://twitter.com/ConEdSara">@ConEdSara</a></p>
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