Facebook is reportedly putting a team together led by former Google engineer Lars Ramusen to overhaul their search capabilities on the platform.  Rumors are flying around that this effort may go beyond just improving search as we know it on Facebook, rather a concerted effort to compete with Google for pay per click dollars.  Can they pull it off?  Read about my arguments for and against…. Facebook Search Engine?  Can They Pull it Off?

Don Draper from the hit show Mad Men, is known as one of the most premiere ad agency pitch men in NYC during the 1960′s, but could he take on Social Media?  If he had the opportunity how would he use it?  I had fun thinking this one up and contributed it to the Path Blog, give it a look….. How Would Don Draper Use Social Media

Looking forward to doing the first course if it’s kind – Facebook Marketing at New York University’s School of Continuing and Professional Studies.  It’s amazing how much has changed since I was appointed, something  I should have already known when I spoke at this topic at a number of conferences.  I look forward to the challenge of providing the most cutting edge information and techniques to my students.  For full details, read about the Facebook Marketing NYC course in the press room of the Path blog.

Proud of our office that pulled this together in the midst of working like crazy, which explains its late release.  Its an idea we came up with in late December when the original of the sh*t says series started by “Sh*t Girls Say” to do one specifically on social media.  Before we could finally put one out there were a few that hit youtube, all with some success as far as views.  We decided to tweak the title and make it NY centric.  Unexpectedly, my cat made the cut,   enjoy……

Path’s Social Media Analysis on negative sentiment below.