Does it matter what you say on your updates?

Path TV Episode 14, Watch this video as my guest Larry Sharpe discusses his successes writing effective and memorable status updates.

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Did It Work?

If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign. A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more.   Read Full Post

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Social media isn’t just a fad; it’s a culture an enterprise has to espouse. The Chief Marketing and Communications Office at The Harvard Business School is sending in Brian Kenny to deliver a keynote presentation on how enterprises  Integrate social media as a part of their overall marketing strategy and help to leverage networks effectively at a conference here on July 21^st, 2010.

Produced and managed by both PRNewswire and The Business Development Institute at the Graduate Center of The City University of New York, the conference is expected to consist of numerous insightful case study presentations and analysis which is then followed by small roundtable discussions of groups of 8-12 on various topics.

Ruben Quinones — Director of Social Media, Sales at Path Interactive, and NYU Adjunct – is one among the few other moderators and presenters expected to be present at the venue.

Read rest of post @ Pathinteractive blog

Sept. 29–Oct. 2 in San Diego, California

Register here, use PATH for $50 off discount.  If you register by July 9th, you will be entered to win a free iPad!

I will be holding two sessions, one for Video Optimization and Creating and Sustaining Facebook pages. For the video session, I will go through how to do research for your content, and after producing your video, how to write effective headlines, descriptions, and go over deployment tactics.  For facebook, Im going to get really practical about building a cutting edge “like page” and provide examples of what to do, and not to do.  So make sure you vote for my session, and let me know if you there is anything specific you would like to hear about in these sessions.

After the first day of deploying my video (which was poor in audio, sorry, )  as you can see below, I had five spots on the first page for a Google search on “Lavacon 2010″ which is what I expected.  Of course, search results will fluctuate, so it may differ over time.

Are you going to be at Web 2.0 Expo in NY?  See me there!

Are you going to be at Lavacon in San Diego?  See me there!

Check out Path TV!

Online that is

An episode from Path TV. BP is reportedly spending 50 million dollars on a recent P.R. campaign and have recently started buying ads on search engines, I give you my estimate of how much I think they are spending in this video.

Are you going to be at Web 2.0 Expo in NY?  See me there!

Are you going to be at Lavacon in San Diego?  See me there!

Check out Path TV!