Brand Management: 4 Ways to Boost Your Brand Image

When people trust your brand, you do better business — especially when you are providing a service, because your services are personal, unique and very critical for your clients.  So, how do you build that brand?  How would you go about getting your customers to start talking about you?  How do...

Linkedin Tip – The Professional Headline

Here is a short LinkedIn video tip on how to effectively use your professional headline in your LinkedIn profile.  The professional headline is limited to 120 characters, but is a powerful tool to draw potential connections to view your profile as it shows up on search results on LinkedIn and...

LinkedIn Success Story

Recently, I received an email via LinkedIn from Kate Edwards, who went to one of my “I have a profile, Now what?” lectures.  She followed it up by going to one of my LinkedIn Clinics, to build up her profile.  I hold these clinics weekly at my office and I post them on the company facebook...

Linking in on Linkedin

Utilizing Linkedin to change the way we connect It all started off in an elevator, I walked in and pressed the elevator down.  A gentleman came in on a lower floor and joined me.  In New York, you rarely speak in the elevator to strangers, but once in awhile it does happen.  He was a cheery fellow and...

LinkedIn Reaches 50 Million Users

An excerpt from my contribution to the Path Interactive blog….. “Last week, LinkedIn reached another milestone, by reaching 50 million users worldwide.  Half of those users are in the United States.  Trailing behind the U.S. is Europe with approximately 11 million users.  How quickly is...

New York City Linkedin, Twitter, Facebook event Oct. 6th, 2009

Event held at the Taj Lounge – Oct. 6th About forty five eager future social media marketers (some already) descended on the Taj Lounge last night.  The majority of the crowd were small business owners along with some individuals that were looking develop their personal brand. We went over the 3...

Sep. 30th Linkedin, Twitter, facebook, New york city Event

Social Media discussion on Linked, Twitter, facebook Yesterday, we held the first of three “I have a profile, now what?” events.  We touched on creating an effective profiles, connecting with other users, and having a conversation and engaging with your audience via Linkedin, twitter, and...

Linkedin Success Stories

Linkedin has been changing the way we do business I have been on Linkedin for several years now, however, it was not until recently that I saw the untapped potential this medium can generate.  Most users set up a basic profile, connect with a few users who they know, and maybe upload a picture, and that...

I Have a Profile, Now What?

Tuesday, October 06, 2009 from 5:30 PM – 7:30 PM (ET) Taj Lounge 48 W 21st Street New York, NY 10010  – Google Map Limited Seating, Reserve Your Spot Today!    Register Here Demystify Social Media, join us for discussion on the basics of leveraging Twitter, LinkedIn, Facebook.  Learn...

Twitter or Linkedin?

Social networks for your business and personal brand Linkedin and Twitter are the one of the first social networks when you think of promoting your brand, however, which should be given priority? Which one is best for your business? A balanced approach is usually my generic answer. More specifically, if we...