Is The Social Web Worthy of Being Media?

I’ve been referencing the below graphics at a few conferences I’ve spoken at, and realized that its worth a post.   Being involved in the space intimately, I obviously hear about the challenges related to ROI, the social web’s impact on direct business, actionable data, etc.  And ...

How Starbucks Has Developed A Strong Social Media Strategy

I still remember those times I used to talk about “Brands”, “power of branding” and the importance of a competitive edge to sustain in the rather turbulent, uncertain business world. A few names always used to be on top of my mind when writing/talking/discussing these issues and Starbucks never...

Foursquare Badges: Check-in and Earn It All

With a check in each second and counting, check-ins at various locations, and most interesting a sense of virtual achievement by winning badges for everything you do. I am talking about foursquare Now, talking about foursquare is really incomplete if we don’t discuss the different kinds of badges that are...

People coming together for an app? Foursquare parties rule 4/16

Credit: Fast Company Last year only “tweetups” could do this.  A social network that would bring people together to meet each other in person.  I did meet people via twitter, but one on one, not an actual party.  Yesterday morning, I was reminded that it was four square day, as some kids in...

The Foursquare Cops – Video – New Series

I don’t embed too many external videos, but I just had to give Hubspot some play.  With the craze foursquare has created, my foursquare buddies would appreciate this video,  ...

Facebook to Wipe out Foursquare?

Not quite Pajama Cast #3 Back on March 9th, the New York Times had a piece on facebook unveiling a location based feature integrated with status check ins.  This reinforces the attention that these new location based applicaitons is receiving and the belief that the mainstream is ready to embrace...