If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign. A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more. Read Full Post
I still remember those times I used to talk about “Brands”, “power of branding” and the importance of a competitive edge to sustain in the rather turbulent, uncertain business world. A few names always used to be on top of my mind when writing/talking/discussing these issues and Starbucks never missed the list; it was usually up there, among really very few other brands, that seem to go all out tugging at caffeine-addicted hearts of some millions of people.
With a check in each second and counting, check-ins at various locations, and most interesting a sense of virtual achievement by winning badges for everything you do. I am talking about foursquare Now, talking about foursquare is really incomplete if we don’t discuss the different kinds of badges that are awarded to users based on their activity levels, achievements, etc. Most of the badges are obviously offered by foursquare, but rumor has it that very soon users will be able to create their own badges (this can only lead to chaos – 52 badges and counting?). Here’s a short take on different badges and what they mean to you:
400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah or some other celebrity like that, no one except your friends (and to an extent, their friends) would take a gander at your profile.
What is one thing that is common to all the social media or web 2.0 websites? You will have access to these sites from computers and multiple devices but you still retain your anonymity as far as your location is concerned.
