Facebook in the last few days unveiled some major improvements for segmenting what and how you share on individual posts.  Read full post on the Path Interactive Blog.

Social Media Brasil – Discutindo um dos maiores eventos de São Paulo

Director of New Media, Ruben Quinones is taking his web 2.0 presentation “Creating and Sustaining a Winning Fan Page” presented in NY and San Francisco, all the way down to South America, Sao Paulo, Brazil. With only a few weeks tol brush up on his portuguese, he enlists Marina Miranda, a native of Sao Paulo to help him navigate his way to Social Media Brasil.

Does it matter what you say on your updates?

Path TV Episode 14, Watch this video as my guest Larry Sharpe discusses his successes writing effective and memorable status updates.

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Did It Work?

If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign. A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more.   Read Full Post

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I still remember those times I used to talk about “Brands”, “power of branding” and the importance of a competitive edge to sustain in the rather turbulent, uncertain business world. A few names always used to be on top of my mind when writing/talking/discussing these issues and Starbucks never missed the list; it was usually up there, among really very few other brands, that seem to go all out tugging at caffeine-addicted hearts of some millions of people.

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