Can Facebook Search Take On Google’s Search Engine?

Facebook is reportedly putting a team together led by former Google engineer Lars Ramusen to overhaul their search capabilities on the platform.  Rumors are flying around that this effort may go beyond just improving search as we know it on Facebook, rather a concerted effort to compete with Google for pay...

Don Draper and Social Media?

  Don Draper from the hit show Mad Men, is known as one of the most premiere ad agency pitch men in NYC during the 1960′s, but could he take on Social Media?  If he had the opportunity how would he use it?  I had fun thinking this one up and contributed it to the Path Blog, give it a...

Facebook’s Privacy Settings To Improve Updates, Photos, Check-ins, etc.

Facebook in the last few days unveiled some major improvements for segmenting what and how you share on individual posts.  Read full post on the Path Interactive...

My Appearance At Social Media Brazil 2011 #smbr2011

Social Media Brasil – Discutindo um dos maiores eventos de São Paulo Director of New Media, Ruben Quinones is taking his web 2.0 presentation “Creating and Sustaining a Winning Fan Page” presented in NY and San Francisco, all the way down to South America, Sao Paulo, Brazil. With only a...

How to Market Yourself via Facebook Status Updates

Does it matter what you say on your updates? Path TV Episode 14, Watch this video as my guest Larry Sharpe discusses his successes writing effective and memorable status updates. Subscribe Via YouTube, Itunes, or...

Old Spice Social Media Campaign

Did It Work? If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign. A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more....

How Starbucks Has Developed A Strong Social Media Strategy

I still remember those times I used to talk about “Brands”, “power of branding” and the importance of a competitive edge to sustain in the rather turbulent, uncertain business world. A few names always used to be on top of my mind when writing/talking/discussing these issues and Starbucks never...

Foursquare Badges: Check-in and Earn It All

With a check in each second and counting, check-ins at various locations, and most interesting a sense of virtual achievement by winning badges for everything you do. I am talking about foursquare Now, talking about foursquare is really incomplete if we don’t discuss the different kinds of badges that are...

Creating a Facebook Fan Page

400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah...

FourSquare: Another Way to Connect

What is one thing that is common to all the social media or web 2.0 websites? You will have access to these sites from computers and multiple devices but you still retain your anonymity as far as your location is concerned. Read Full...