How to Market Yourself via Facebook Status Updates

Does it matter what you say on your updates? Path TV Episode 14, Watch this video as my guest Larry Sharpe discusses his successes writing effective and memorable status updates. Subscribe Via YouTube, Itunes, or...

Old Spice Social Media Campaign

Did It Work? If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign. A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more....

How Starbucks Has Developed A Strong Social Media Strategy

I still remember those times I used to talk about “Brands”, “power of branding” and the importance of a competitive edge to sustain in the rather turbulent, uncertain business world. A few names always used to be on top of my mind when writing/talking/discussing these issues and Starbucks never...

Foursquare Badges: Check-in and Earn It All

With a check in each second and counting, check-ins at various locations, and most interesting a sense of virtual achievement by winning badges for everything you do. I am talking about foursquare Now, talking about foursquare is really incomplete if we don’t discuss the different kinds of badges that are...

Creating a Facebook Fan Page

400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah...