Something struck me when I happened to watch an ad on Greatest Moments in Tailgating history, similar to the video below, featuring Toyota. There are a series of these ads with different sponsors led in by commentators during a football game analysis.
Instead of informing, persuading or convincing, advertisements tend to take things a bit too far by sneaking in an advertisement. I remember the first time I watched this transition into this new commercial, at first, I thought I was going to watch something informative, only to be disappointed that I was once again being disturbed by another commercial, something I thought I was done with since I got DVR. Consumers aren’t just smart now; they are learned, sophisticated, forum-thronging and community-opinion centric. Once again, sponsors are still trying to sell us by tricking us to watch these new commercials.