About

Ruben_QuinonesRuben Quinones

Director of Sales, Social Media @ Path Interactive

Adjunct instructor @ NYU School of Continuing and Professional Studies Marketing and Public Relations Studies Program. Teaching “Examining Social Media Networks for Brand Value” a core course in the Digital Media Marketing Certificate Program.

In his strategic role, Ruben provides forward thinking leadership for the company’s social media marketing processes and manages the day to day social media operations for the firm.  Ruben also is responsible for business development, consulting, and key project management for client Paid Search, Search Engine Optimization and Online marketing campaigns.

A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national brands and small businesses.  Ruben is also a blogger, contributing blogger, and prevalent speaker on Social Media topics.  Ruben Quinones is a graduate of Nyack College in Nyack, NY.

Connect with Ruben via Twitter and Linkedin

Need a Speaker? Consider Ruben for a variety of internet marketing topics including Social Media, Search Engine Marketing, Paid Search , Website Marketing.  Take a look at events Ruben has spoken at, and review some recommendations below.

“Ruben gave a thorough, easy-to-understand presentation to a diverse group of business owners on social media platforms recently. I would highly recommend Ruben and his company Path Interactive for any of your social media marketing needs.” December 10, 2009

Diane Stefani, Executive Vice President , The Rosen Group

“I recently had Ruben come in and speak on social networking to a business exchange group that I run. He gave an excellent presentation, which the members of the group found a lot of value in. He was well prepared, organized and knowledgeable. I would definitely recommend Ruben as a speaker on this subject.” Dec, 6 2009
Darren Gerstenblatt Vice President of Lenox Advisors

“Ruben, thank you for all the help you’ve given me as I strengthen my social media profiles. I already see results! I learned a lot from the first seminar of yours I went to … I Have a Profile, Now What? And I really look forward to the hands-on clinic you’re giving that I’ve just signed up for. As a copywriter and editor, it’s been great working with you and your SEO clients who want to optimize their sites. This is the very best thing they can do to get business. And thanks to you I have expanded my editing and writing business to include services such as editing blogs for my clients, and writing Web copy that works when they come to you for SEO services. I recommend you to all my savvy authors and clients from all fields who come to me for help with their writing. Thank you, Ruben.” October 18, 2009

Judy Gitenstein, Publishing Consultant, Writing Coach, Editor, Writer, JG Editorial Services

“I recently attended, and highly recommend, Ruben’s “I have a profile, now what?” seminar. Ruben’s insights helped me understand the difference between the top social networking sites and how to use each to its advantage. Since then I’ve updated my profile, added specialties and I’ve been linking like crazy. Thanks Ruben, I forward to your next workshop.” October 15, 2009

Top qualities: Great Results, Expert, High Integrity

Lisa Hollmer

hired Ruben as a Business Consultant in 2009

“I’ve worked with Ruben to drive more business to my website and the results have been amazing! But an equally important to me is that Ruben was there every step of the way . . . patient, more than willing to explain (sometimes a number of times!), and always on top of the process. I enthusiastically recommend him.” October 14, 2009

Top qualities: Great Results, On Time, High Integrity

Barbara Friesner

hired Ruben as a SEO website work in 2007

“Ruben’s personal appearances are filled with value for those interested in Social Media Marketing. I’ve been to one and I look forward to the next. He explains things in simple terms and goes out of his way to answer your questions. I highly recommend his programs.” October 12, 2009

Tony Martignetti, Author, Charity Registration: State-by-State Guidelines for Compliance

was with another company when working with Ruben at Path Interactive – SEO, PPC, Social Media Marketing

“Ruben really knows his stuff and is amazing at imparting that knowledge to those of us who are not as technically savvy.” October 8, 2009

Top qualities: Great Results, Expert, High Integrity

Beth Beranbaum

hired Ruben as a IT Consultant in 2009

“I recently attended Ruben’s seminar entitled, “I have a profile, now what?” and I learned a lot of information that I previously didn’t. I was impressed by his presentation and poise during the event. His professionalism and knowledge exceeded my expectations. The flow of information was logical and succinct. I will be sure to attend more of his events in the future, as should you. I highly recommend Ruben.” October 8, 2009

Top qualities: Great Results, Expert, High Integrity

Andrew Baron

hired Ruben as a IT Consultant in 2009

“I recently attended a workshop Ruben conducted called ” I have a profile: Now what?” As a Social Networking Media expert, Ruben presented techniques in order to enhance ones profile across the top three social networking sites: Facebook, Twitter and LinkedIn. For small business owners, this lecture provided unique ways to promote oneself using tools within each site that one may not have realized were there for his/her benefit. He spoke eloquently about how one should “brand” oneself and his/her business within each network. Ruben discussed how one should shape or mold his or her profile in order to maximize the full benefit of each website. He explained the concept of Search Engine Optimization and how the power of keywords can prosper ones profile and presence across these sites. Ruben and his staff also provided advice about aggregating one’s content from Facebook, Twitter and LinkedIn so as not to be overwhelmed or receive overlapping/redundant information. He was very responsive to the attendee’s questions and encouraged everyone to network while at the lecture. Ruben reiterated making one connection offline and then following up via one of the social networking sites may produce new business relationships that can potentially earn a business owner referrals and additional contacts/connections. I would highly recommend attending one of his workshops. Ruben is well-qualified, confident and engaging. You will leave his workshop with a wealth of knowledge that will further grow your business.” October 8, 2009

Top qualities: Expert, High Integrity, Creative

Lauren Rosen

hired Ruben as a Social Networking Consultant in 2009

“I recently had the privilege to attend Ruben’s, “I have a profile, now what?” presentation and I’m glad I attended it. Ruben was able to hone in on the use of social networking to provide the necessary framework to help any business owner increase his or her relationships with prospective business communities and potential clients. The whole concept of Twitter, Facebook and Linkedin can get pretty intimidating, however after attending the presentation facilitated by a qualified and capable professional such as Ruben Quinones social networking makes more sense as a viable option to increase any business owners potential to make solid positive business relationships with their potential clients.. I look forward to the next presentation and I’m glad to have Ruben on my team! I strongly recommend you attend the next presentation as well as bring any business owner who you may know. I have all faith and confidence that Ruben will make the intricate concepts of social networking crystal clear! It will help all of us survive this current economic standstill by thinking out of the box.” October 8, 2009

Scott MeBane, Financial Representative, Northwestern Mutual

was with another company when working with Ruben at Path Interactive – SEO, PPC, Social Media Marketing

“I recently attended a seminar by Ruben Quinones on how to use social media for marketing purposes. This was my first exposure to this confusing topic . Ruben not only made it simple but was inspiring to me to make this part of my marketing plan. He is highly approachable and sincerely cares about his client’s success. I recommend him highly!” October 8, 2009

Top qualities: Personable, Expert, Creative

Michael Krochak

hired Ruben as a Business Consultant in 2009

“Ruben was very helpful in acquainting me with the marketing potential of various social media outlets. His presentation was clear, focused, and concise. He was one of the best presenters of a wide variety of material that is easy to garble, which I’ve seen other presenters do. I look forward to working with him further in the future!” October 8, 2009

Top qualities: Personable, Expert, Creative

George Haber

hired Ruben as a Business Consultant in 2009

“Ruben is excellent, through amazing presentation skills, at translating complicated material in to understandable and achievable goals.” October 7, 2009

Top qualities: Great Results, High Integrity, Creative

Rande Bryzelak MS RD

hired Ruben as a Business Consultant in 2009

“I attended Rueben’s social media seminar on 10/06 in NYC, he was outstanding — and in a short period of time he brought my understanding of LinkedIn, Twitter and Facebook to a more sophisticated level. He has an excellent knowledge of social media and SEO, and I hope to hire him soon for some consulting work. WR MANN” October 7, 2009

WR MANN, PRESIDENT, WR MANN ASSOC.

was with another company when working with Ruben at Path Interactive – SEO, PPC, Social Media Marketing

“I recently attended a seminar taught by Ruben Quinones, in which he detailed how to optimize social networks for professional and professional use – he was fantastic! He clearly is expert at the tools and power of Linked In, Facebook and Twitter and was extremely helpful in explaining how to get the most out of these networks as well as how to connect them together to leverage one’s content and contacts. He’ll be my first call for SEO and Social Media Marketing services in the future, I highly recommend him!” October 7, 2009

Karen Pattani-Hason, Chief Marketing Officer, MediaVision International (MVI)

worked with Ruben at Path Interactive – SEO, PPC, Social Media Marketing

“Ruben is highly knowledgeable in SEO and Social Marketing as well as traditional marketing practices. I have worked with him on numerous projects, where he has been a fantastic representative and coach to Clients that many times need easy to understand explanations to very technical questions. I highly recommend Ruben as a colleague and peer. If you get the chance to work with him you will be more than delighted at the results he delivers.”September 25, 2009

Sean Mahoney, Director of Operations, Oxclove Workshop

worked with Ruben at Path Interactive – SEO, PPC, Social Media Marketing

“Ruben is my go to in the field of Social Media, SEO and pay per click. Ruben will give you honest recommendations on what strategies to implement as far as driving traffic to your site, as well as ideas of what should be on your site to convert better.” September 2, 2009

Kairi Willis, Marketing Expert, soc

was with another company when working with Ruben at Path Interactive

“Ruben’s knowledge of SEO is top notch.  Whenever myself or other networking partners refer Ruben to someone, he usually comes back with the account. He is an ideal networking partner who makes us all look good.” August 27, 2009

Bryan R. Adams, Founder, FAB Communications, Inc.

was with another company when working with Ruben at Path Interactive

“Ruben, knows the world of SEO inside and out. is one of the most helpful people i know. after a couple of sessions with Ruben i had a better understanding of tracking results of SEO. i highly recommend Ruben to anyone who builds and updates their own website. keep up the good work. cheers, micheal” August 20, 2009

Top qualities: Personable, Expert, On Time

micheal CASTALDO

hired Ruben as a SEO in 2009, and hired Ruben more than once

“Ruben expends the time and energy to really know your business, and has the breadth and depth of online marketing knowledge–paid search, e-mail, social media and more–to help you meet your objectives. Plus, he’s a great guy, and a pleasure to work with. If you want to grow your online presence, definitely speak to Ruben. Heartily recommended.” August 17, 2009

Ari Berdy, Search Engine Marketing (SEM) Strategist, Path Interactive

worked directly with Ruben

“Ruben Quinones is a kind, courteous, go-above-and-beyond sales rep with a lot of experience, and a lot of heart. He actively works with both employees and clients to make sure resolutions to issues and questions are answered quickly and fairly, with no run-around. He is an excellent sales rep, and someone I would recommend for any endeavor he can put his mind to. He is someone I look forward to working with on a Daily basis.” August 4, 2009

Adam Clayton, SEM Technician and Support, Path Interactive

worked directly with Ruben

“I recommend Mr. Ruben Quinones to anyone looking for a reliable and dedicated Account Manager. His knowledge and infectious enthusiasm makes him an invaluable asset to any organization. I enjoyed the privilege to work with Ruben on various projects. Ruben soon distinguished himself amongst his peers as an honest and well-rounded professional. He has a proven track record of performance coupled with a strong work ethic that enables him to excel in every venture. I wish him much success.” February 26, 2009

Daniel Mormino, Training Manager / Senior District Manager, Automatic Data Processing

worked directly with Ruben

“I worked with Ruben after a frustrating attempt to self-manage my Google pay-for-click. He was able to not only explain the process but show me how the program would work best for my coaching business. Set-up was easy and the results were terrific. Ruben is pleasant to work with, always has the customer’s best interest in mind and gets back to you with the answer. Working with Ruben is fun and productive. Can’t ask for more. I have recommended him to many of my colleagues.” December 30, 2008

Top qualities: Great Results, Personable, Expert

Jane Cranston – Executive and Career Coach www.GreatJobinToughTimes.com

hired Ruben as a Search Consultant in 2007

“Ruben is one of the best people I have worked with. As a small start-up business, we needed guidance about attracting clients. Ruben called our office, introduced himself, and we set up a meeting. My first impression of Ruben was that he was very dedicated to his work and clients, and that he would be there for his clients each step of the way as his clients developed their businesses. Ruben thoroughly explained the Internet maketing method, assessed our business’ needs, and worked closely with our law firm to design a marketing plan. The results have been phenomenal, as most of our business is derived from the Internet maketing that Ruben and his team of competent professional designed to meet our business goals and objectives. Ruben regularly calls our office and regularly visits to make sure everything is going according to plan. Ruben is very easy to work with, he listens well, and shines through during any “emergency” or a “crisis.” Ruben has always gone above and beyond the call of duty, and we have retained his services for additional work for our website, including SEO and other important matters. I highly recommend Ruben for any marketing needs of your company. You will not be disappointed.” October 22, 2008

Top qualities: Personable, On Time, High Integrity

Ruchi Thaker – Partner at Thaker & Berowitz LLP

hired Ruben as a Search Consultant in 2007, and hired Ruben more than once

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