Old Spice Social Media Campaign

Posted by Ruben Quinones on Aug 17, 2010 in My Contributions to the Path Interactive Blog, Path TV

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Did It Work?

If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign. A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more.   Read Full Post

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