Social Convergence & The Enterprise Conference

Social media isn’t just a fad; it’s a culture an enterprise has to espouse. The Chief Marketing and Communications Office at The Harvard Business School is sending in Brian Kenny to deliver a keynote presentation on how enterprises  Integrate social media as a part of their overall marketing strategy and help to leverage networks effectively at a conference here on July 21^st, 2010.

Produced and managed by both PRNewswire and The Business Development Institute at the Graduate Center of The City University of New York, the conference is expected to consist of numerous insightful case study presentations and analysis which is then followed by small roundtable discussions of groups of 8-12 on various topics.

Ruben Quinones — Director of Social Media, Sales at Path Interactive, and NYU Adjunct – is one among the few other moderators and presenters expected to be present at the venue.

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