How Starbucks Has Developed A Strong Social Media Strategy
Posted by Ruben Quinones on Jun 2, 2010 in Foursquare, My Contriutions to the Path Interactive Blog, Social Media | 0 comments
I still remember those times I used to talk about “Brands”, “power of branding” and the importance of a competitive edge to sustain in the rather turbulent, uncertain business world. A few names always used to be on top of my mind when writing/talking/discussing these issues and Starbucks never missed the list; it was usually up there, among really very few other brands, that seem to go all out tugging at caffeine-addicted hearts of some millions of people.
