Groupon offers collective buying power
I came across this site after viewing a piece on their company from a nightly local news cast. Groupon offers discounts to a variety of things in your city by leveraging economies of scale. Basically you purchase the service by joining in with a group of others who are interested in this deal as well. It creates a win win situation, you and group of others get a deal, and the business is getting business they would have only offered to a group to begin with.
Recent deals include a one hour acupuncture session, with a savings of $55, a two hour wine class with a savings of $25, and custom shirts with a savings of $60. Groupon offers this service in multiple cities in the U.S. Based in Chicago, this company has a good business model going for them, especially in this economic climate. Customers get to enjoy services at a reduced rate, and businesses get some business flowing in as well as showcasing some of their other offerings. I started following them on twitter, although, you should follow through the site, as they have several twitter accounts depending on your home city. If you are from NY, just follow this link.
[...] that would mean multiple accounts since the deals are local, perhaps they can do it by city like groupon does. This entry was posted on Sunday, October 4th, 2009 at 2:01 pmand is filed under Facebook, [...]
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