An episode from Path TV. BP is reportedly spending 50 million dollars on a recent P.R. campaign and have recently started buying ads on search engines, I give you my estimate of how much I think they are spending in this video.
Are you going to be at Web 2.0 Expo in NY? See me there!
Are you going to be at Lavacon in San Diego? See me there!
Word-of-mouth was never expected to occupy so much of your time spent on the Internet. For humans, communication has always been a necessity. Sharing information has been evident since ages. All the shared information so far has helped forge evolutionary development and we all know that.
However, the entire buzz about social media being new isn’t really accurate. The Internet –as a medium – is new but the underlying element of sharing information isn’t. It first occurred in physical person and then the telephone systems, leading up to the very first Bulletin Board Systems (1979-1955). It was after the World Wide Web broke off into a seamless array of computers connected to each other during the year 1991 that the “tipping point’ surfaced. Continue reading
I still remember those times I used to talk about “Brands”, “power of branding” and the importance of a competitive edge to sustain in the rather turbulent, uncertain business world. A few names always used to be on top of my mind when writing/talking/discussing these issues and Starbucks never missed the list; it was usually up there, among really very few other brands, that seem to go all out tugging at caffeine-addicted hearts of some millions of people.
Since my last blog post last year “Get a deal you would not get on your own“, Groupon has continued to grow and provide consumers with great deals from Dental cleaning to bowling, and much more. I discuss my latest deal.
I drew a parallel to Priceline in my video, however, Groupon is more of a a group buying service, not limited to travel services, and there is no bidding involved. You just have to be quick to accept the deal as it is usually gone by late morning. I absolutely love how they use twitter, allowing you to follow your local deals as they have multiple twitter accounts serving each city. Since this video post, they have gone even more local in New York city providing local deals in Manhattan, Queens, Brooklyn, and Long Island. Find out more about Groupon at deals in your local city at groupon.com.
Ok, that I know of, there is no official branding campaign around the new social plugins which encompass the “like” button more than ever. In this video I go over my response to this change by Facebook as well as a retraction of my earlier opinion regarding changing the “Become a Fan” option now that I am aware of what the long term benefit is.
Social media isn’t just a fad; it’s a culture an enterprise has to espouse. The Chief Marketing and Communications Office at The Harvard Business School is sending in Brian Kenny to deliver a keynote presentation on how enterprises Integrate social media as a part of their overall marketing strategy and help to leverage networks effectively at a conference here on July 21st, 2010.
Produced and managed by both PRNewswire and The Business Development Institute at the Graduate Center of The City University of New York, the conference is expected to consist of numerous insightful case study presentations and analysis which is then followed by small roundtable discussions of groups of 8-12 on various topics.
Ruben Quinones — Director of Social Media, Sales at Path Interactive, and NYU Adjunct – is one among the few other moderators and presenters expected to be present at the venue.
Register here, use PATH for $50 off discount. If you register by July 9th, you will be entered to win a free iPad!
I will be holding two sessions, one for Video Optimization and Creating and Sustaining Facebook pages. For the video session, I will go through how to do research for your content, and after producing your video, how to write effective headlines, descriptions, and go over deployment tactics. For facebook, Im going to get really practical about building a cutting edge “like page” and provide examples of what to do, and not to do. So make sure you vote for my session, and let me know if you there is anything specific you would like to hear about in these sessions. Continue reading
I created this video as a response to a position I saw open for a Digital Director for Mayor Michael Bloomberg. He/She will be responsible for creating and managing the Mayor’s Linkedin, Twitter and Facebook profile.